St. Louis, Missouri – Charter Business, the commercial services unit of Charter Communications, Inc. (NASDAQ: CHTR) (“Charter”) generated nearly 20 percent revenue growth during 2011. With double digit growth in each year of its 10 year history, Charter Business generated revenue of $583 million in 2011, growing revenue by an all time high of nearly $90 million. Charter Business provides a broad range of communications services to businesses of all sizes, from small companies with a handful of employees to multibillion dollar companies with operations in multiple locations requiring complex communications services.
Charter Business is targeting even higher growth in 2012. In addition to investments to expand product offerings, enhance service reliability and upgrade back-office solutions, Charter Business is launching a new, long-term brand campaign to build a strong presence in the commercial services space.
This week, Charter Business rolls out its first fully integrated brand advertising campaign, titled “Everyday Victories.” [Links to 2 ad spots are below.] During its decade of offering commercial services, Charter Business has always focused its advertising on businesses of all sizes. However, the integrated “Everyday Victories” campaign aims to create more continuity, awareness, and consideration for the brand among business decision makers.
The campaign features affable spokesperson, Johnny Ray Meeks, a native of Charter’s home town of St. Louis, who visits Charter Business customers to hear their stories about how Charter Business helps them accomplish their goals. Produced in conjunction with The Richards Group of Dallas, Texas, these straightforward, lighthearted ads feature business owners talking about their everyday victories fueled by Charter Business Internet’s product superiority over DSL, reliable business phone service, and TV and digital music solutions.
“Today’s business owners understand that it’s the fundamentals of running a business – the everyday victories – that fuel success. And Charter Business is there to provide the essential communications services that are vital to making it all happen, for businesses small and large,” said Jim McGann, Charter Business Senior Vice President. “We’ve got great momentum and look forward to not only growing our business, but continuing to provide the communications tools our customers need to grow theirs.”
“Everyday Victories” spots
About Charter Business
Charter Business, a division of Charter Communications, Inc., provides business organizations with scalable, tailored, and cost-effective broadband communications solutions, including business-to-business Internet access, data networking, business telephone, video and music entertainment services and wireless backhaul. Catering to the unique broadband needs of business customers, Charter Business offers competitively priced bundled products over its state-of-the-art, fiber-based network, helping businesses in a variety of industries maximize efficiency while continuing to grow. Charter Business is Metro Ethernet Forum Certified. More information about Charter Business can be found at charter-business.com.
Charter is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter’s advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.