What does it mean to be a cable company? For many years, it only meant video services, and the big news was the growth in the number of channels available to consumers. Today, the definition of “cable” is evolving and growing rapidly, with no signs of slowing down.
Most cable customers today rely on their subscriptions for much more than just the video they watch on television. “Cable” has grown to include telephone, broadband, video on demand, whole house DVR, mobile broadband, home security, home automation and more.
While subscribers already can use their smartphones to take advantage of broadband and mobile broadband, some cable companies are looking at cell service itself as a new area for expansion. Comcast announced recently that it plans to launch a cellular carrier, Comcast Wireless, in mid-2017. A day after that announcement, Charter also said it was considering getting into the wireless business.
In recognition of the evolution of “cable,” the National Cable & Telecommunications Association (NCTA) recently changed its brand to NCTA – The Internet & Television Association.
Cable truly leads when it comes to innovation. Its research and development teams are constantly exploring new ways to expand technology to offer more to cable subscribers. NCTA President and CEO Michael Powell, in a keynote address at the 2013 Cable Show, noted the importance of continued research and innovation, saying, “We are on an endless journey to deliver an exceptional experience to American consumers and businesses.”
What will cable look like in 10 years? Stay tuned!