Millions of viewers are expected to watch the Super Bowl – last year 114.4 million tuned in – but how? Turns out, the more things change, the more they stay the same. Despite the growing popularity of streaming video, 71 of respondents to a recent survey said they plan to watch the game at home on TV with a traditional pay-TV subscription. Another 16 percent said they would watch via live-streaming video apps or the web, although that percentage was higher among millennials.
When it comes to the big-buck, highly anticipated Super Bowl ads, however, 43 percent of those surveyed said they’re either likely or very likely to rewatch their favorite Super Bowl commercials online. And what will they see this year? The lineup will include the first-ever live ad, with accompanying Facebook streaming of 30 hours of original content, courtesy of Snickers. Hyundai will be shooting footage at the game and quickly producing a commercial that will air directly after the game ends and before the trophy ceremony.
If you can’t wait until Sunday, subscribers to Comcast X1 platform can now watch 30-minute recaps of all Super Bowls and highlights from this year’s playoffs, stream related Web clips from several “top” sports networks, and get a sneak peek at some of this year’s Super Bowl commercials.