Earth Day is April 22: Cable’s Energy Efficiency Pledge

| April 03, 2017 | |

The cable industry is committed to being a green, environmentally friendly industry not just on Earth Day (April 22), but year-round. From paperless billing to programmable thermostats to energy efficient set-top boxes, the cable industry is recognized as an environmentally friendly one, especially in the area of energy efficiency.

It’s been almost five years since NCTA (now NCTA – The Internet & Television Association), the Consumer Technology Association, the pay-TV industry, energy efficiency advocates and device manufacturers signed a voluntary agreement to drastically improve the energy efficiency of set-top boxes.

In those years, technology and electronics have changed drastically. Cable companies are now offering whole-house services, such as security devices and programmable thermostats, and multi-room DVRs and streaming devices and services have broadened entertainment options. But along with the technology innovations have come energy savings – even in old-standby devices. For example, new DVRs use 33 percent less energy compared to models from just two years ago.

The 2012 energy efficiency agreement was honored in 2016 by Environmental Leader, a daily trade publication that covers energy and environmental news, as its Project of the Year. In announcing the award, judges lauded the initiative for significantly reducing the industry’s impact on the environment by avoiding millions of tons of carbon dioxide emissions, all while saving consumers more than $1 billion in electricity costs.

Innovation – whether in energy usage or new services and gadgets – is the hallmark of the U.S. cable industry.