Let the Games Begin!

| February 01, 2018 | |


While the Super Bowl might normally be the crowning sporting event in February, this year the Olympic Games will take the gold medal. Opening Ceremonies will be Friday, Feb. 9, with competition Feb. 8-25. Expect to view the games like never before, thanks to cable. It won’t be the next best thing to being there – it will be even better.


The 2018 Winter Olympic games in PyeongChang, South Korea, will be the 16th Olympics to be carried by Comcast NBCUniversal. And, with the evolution of technology, each Olympics seems to offer a bigger, better viewing experience than the last. These games will be no different – they will feature a number of broadcast firsts as well as a record number of hours of coverage.

NBCUniversal is planning a whopping 2,400 hours-plus of live, video on demand and over-the-top streaming coverage from PyeongChang, Put another way, that’s the equivalent of watching 24 hours of programming for 100 days!

In addition, primetime coverage will be aired live in all time zones for the first time. NBC Universal coverage will not only be on NBC, but their other channels including NBC Sports Network, USA Network and The Olympic Channel.

And when we say it’ll better than being there, we’re not kidding. NBC will be producing 50 hours of livestreamed virtual reality (VR) content, the first time VR will be available for a Winter Olympics and will be live in the United States. You’ll get the feel of being in South Korea, from the comfort and warmth of your own home. The VR content will be available to pay TV customers who authenticate through the NBC Sports VR app and use supported devices.

NBCU also will – for the first time – distribute the games in 4K HDR to cable, satellite and telco providers. The 2016 Summer Olympics in Rio de Janeiro were offered in 4K, but that coverage was not distributed in HDR.

While NBCU programming will be carried on all cable systems, and much online content will be available through TV Everywhere authentication, some special features will be available for subscribers of Comcast, the parent company of NBCU.

Comcast has developed an all-encompassing content hub for its X1 platform for the Winter Olympics that will span its base of X1 set-top boxes as well as its Stream app for smartphones, tablets and web browsers. In addition to the event coverage, it will include dozens of customized “virtual” Olympics channels, integration with the X1 Sports App and X1 voice remote, real-time medal counts, select batch of content offered in 4K HDR with Dolby Atmos, and other options. Here’s a breakdown of the Olympic viewing features available to Comcast subscribers.

More Winter Olympic resources:

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