July is a month packed with major sporting events, but it’s also a month many people go on vacation. How to keep up with the World Cup, Wimbledon or any other favorite shows while you’re on the go? Not a problem with TV Everywhere and cable’s high-speed internet. TV Everywhere puts you in control of your entertainment, letting you choose the time, place and programming you want.
“Tentpole sporting events” – events that are highly popular among a large audience – have been credited for driving big increases in authenticated viewing, which is the viewing of programming via app or streaming by consumers who verify (or authenticate) themselves as cable or other video subscribers. That type of viewing is known as TV Everywhere for obvious reasons – you can watch wherever you happen to be with your smartphone, tablet, laptop or other mobile devices using the internet or apps. Cable subscribers can access TV Everywhere at no additional charge.
Thanks to TV Everywhere, the 2018 Winter Olympics – definitely a “tentpole sporting event” – set a record when 141.4 million minutes were streamed to 2.4 million devices on just one day, the first Saturday of the Games. That was four times the first Saturday of the 2014 Winter Olympics.
Another “tentpole sporting event” – now underway – is the 2018 FIFA World Cup in Russia. One publication calls this year’s event “The World Cup of Mobile” as internet penetration has grown since the last tournament in 2014, and mobile now makes up 73 percent of total internet consumption.
World Cup fans across the globe will be united in their viewing of all the action live, no matter what time zone they’re in. Another bonus of TV Everywhere – you don’t have to worry about accidently learning the result of a sporting event before you get a chance to watch it at home.
Between summer vacations and a long list of major sporting events, July is an ideal month for accessing programming via TV Everywhere. Not only is the World Cup underway, but also on the schedule are Wimbledon, the Tour de France, the British Open, the Summer X Games and the Major League All-Star Game (along with regular season games).
TV Everywhere is increasing in popularity, although there’s still room for growth. A recent tracking survey found that 70 percent of pay TV subscribers are aware of TV Everywhere features offered by their provider and 56 percent now sign into TV Everywhere apps on a monthly basis. A deeper dive into the data found that 32 percent of cable subscribers use TV Everywhere daily or several times a week.
TV programmers are taking notice, creating content specifically for TV Everywhere viewing, exploring different ways to present content, and making their apps more user friendly.
Summer is a time to be carefree. That makes TV Everywhere the perfect choice for following your favorite team, catching a movie or binge watching a new television series – anytime, anywhere.
Have you used TV Everywhere yet? If not, here’s how you can get started.