April Programming News and Initiatives
Highlights of some of the great cable programming and initiatives happening in April are below.
Tax Month: Cable – More Value for the Money
No one likes paying taxes. But this April 15, whether you’re paying or getting a refund from Uncle Sam, cable subscribers can feel better knowing that technology is more affordable and accessible than ever! More.
Go Green with Cable
As Americans own more and more electronic devices and gadgets, the cable industry recognizes that managing energy consumption and its impact has become critical for both environmental and economic reasons. In honor of Earth Day (April 22), see how cable initiatives are decreasing the industry’s energy and environmental footprint, thanks to new services and technologies. More
April is a busy month in the sports world, with the finale of March Madness and the start of Major League baseball season, as well as the Masters Golf Tournament and the wrap up of the National Basketball Association’s regular basketball season and the start of the playoffs. More.
Cable in the Community:
Charter Communications employees in North Texas are making a difference in their community by rehabilitating the homes of people in need. The effort is part of Charter’s national Charter our Community initiative to improve 25,000 unsafe and unhealthy homes by 2020. Charter volunteers recently assisted two veterans with projects in Fort Worth and another is planned for May. Learn more.
The Amarillo, Texas, Suddenlink team hosted a luncheon in March to reveal and honor the top five programs selected for its annual Suddenlink Community iMPACT Challenge (Suddenlink CiC). The program invited area residents to imagine new ways of giving back to the Amarillo-Canyon community.
First place went to Glendene’s Closet, a program submitted by Cal Farley’s Community Engagement Center to provide feminine hygiene products to junior high students who cannot afford them. The initiative received $2,500. Amarillo’s KFDA-TV10 (CBS) provided pre-event and post-event coverage.
Other April Programming Highlights:
April is Diamond month on TCA Associate Member jtv! Tune in for the Diamonds Reign Event, April 1-3, for 50% off all diamond jewelry and Gem Days, April 6-10, with up to 70 percent off all JTV priced items. More.