The NCAA men’s basketball championship game on April 4 will air on TCA Associate Member TBS for the first time. The game — which had been on CBS since 1982 — signifies a shift of premium sporting events to cable networks looking to gain higher fees from pay-TV operators. Although recent sports rights pricing disputes have raised questions about that strategy, Turner Broadcasting System President David Levy thinks it is still valid for major events. According to Levy – “This is going to be our highest-rated program of the year.”
Major League Baseball kicks off its 2016 season on Monday, April 4. It’s the start of a long road to the 2016 World Series in October for just two of the teams. If you can’t be in the stands of your favorite team enjoying a hot dog, never fear: thanks to extensive cable programming and high-speed broadband, you can watch almost every team, every game. Major League Baseball credits digital streaming for the interest in the game by young fans.
MLB’s president of business and media, Bob Bowman, was recently quoted as saying: “The reason why baseball is skewing so young today and getting so big today is our fans are enjoying their game on a phone, on a mobile device. That’s where all the eyeballs are. That’s what advertisers know.”
TCA Associate Member Root Sports will carry all of the games of the Houston Astros. More.
The Comcast Houston Region got into the baseball spirit in February, partnering with the Smithsonian Channel and Major League Baseball to present a private screening of “The Hammer Of Hank Aaron” at Houston’s Museum of Natural Science. In attendance was Houston City Council member Amanda Edwards who presented a proclamation on behalf of Houston Mayor Sylvester Turner declaring Feb. 11, 2016, as Henry Louis “Hank” Aaron Day.
While spring is already officially here, in the minds of many, spring doesn’t officially start until Jack Nicklaus, Arnold Palmer (although he will not participate this year) and Gary Player hit the ceremonial first tee shot at the Masters – one of the four major PGA golf championships, and the only one held each year at the same location, Augusta National Golf Club.
Here’s a look at when the 2016 Masters will be played and how you can watch on TV – including TCA Associate Member ESPN:
- Wednesday, April 6: Par 3 Contest
- Thursday, April 7: Round 1 (3-7 p.m. on ESPN)
- Friday, April 8: Round 2 (3-7 p.m. on ESPN)
- Saturday, April 9: Round 3 (3-7 p.m. on CBS)
- Sunday, April 10: Round 4 (2-7 p.m. on CBS)
Live online video streaming is available on CBSSports.com beginning on Monday with Masters On the Range and moving through Sunday’s final round.
Other April Programming Highlights:
The Houston Rockets wrap up their regular season this month and ROOT SPORTS is airing five of the eight games and the first round of playoffs (if applicable).
ROOT SPORTS will also be airing the Houston Dynamo vs. Real Salt Lake game on April 30 at 8:30 PM.
Check out the details of Root Sports lineup here.