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Cable Connects Texans Newsletter

Nielsen’s recent State of the Media: Advertising & Audiences Report provides a look at media usage by demographic. Scott Meador, Director of Predictive Analysis for Time Warner Cable, reviewed this report and below are some of his key takeaways.

Relating to Social Media and Cross-Platform viewing behavior trends, Nielsen found that women, overall, are significantly more likely to engage with social media than men. Per Nielsen’s Internet-usage index, key take-aways include

TV’s next killer app: Weather

People have asked, more than anything else, for the ability to create a list of favorite shows and receive an automated Facebook wall post shortly before an episode airs, he said.

TCA Applauds Court Ruling in Long-Running Lawsuit Over SB 5

The Texas Cable Association (TCA) issued the following statement in connection with the Fifth Circuit Court of Appeals ruling Friday that reverses a federal district court’s dismissal of TCA’s lawsuit over Senate Bill 5, the state’s law specifying how video franchises are issued.

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Time Warner Cable Launches HBO, Max Go

After the successful completion of a beta trial, Time Warner Cable has officially launched the authenticated video HBO Go and Max Go “TV Everywhere” services for its customers who subscribe to the premium networks.

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