But soon the greed of the NFL led them to create their own network, to reserve programming (games) for its own network, to demand that video providers pay them more money for the NFL Network games, but also to demand that the NFL Network be carried as part of the video provider's basic tier of programming. In other words, the NFL Network wants to create a new revenue stream which will be entirely subsidized by the video providers... If anyone is to blame for sports fans not being able to see a game, it's not the video provider, who is essentially being squeezed. It's the NFL, who has taken the content off the table, and is expecting to be paid additional fees for content that was once widely available.
The day when the NFL’s greed reaches the tipping point, Institute for Policy Innovation, Oct. 25, 2007
Time Warner is doing everyone, even sports fans, a favor. It is insisting that the NFL Network be placed in specially priced sports packages for those who want to watch that programming the most. Time Warner's tactic will ensure that ordinary viewers will see more NFL games in the future without paying more.
Sports fans should root for Time Warner, San Antonio Express-News, Oct. 17, 2007
I’m a big sports fan myself, but it is easy enough to see the Big Ten Network and NFL Network for what they are: attempts to extract maximum dollar for not very much in return. If, as a result, they turn out to be the test case for whether a sports tier even becomes part of the television landscape, then so much the better. A sport tier may not be what works for them, but it sure makes sense for the rest of us.
Tiers, Football & Dollars, New York Times, Oct. 6, 2007
The escalating cost of sports programming is one of the leading causes of rising cable rates.
NFL Network Gets Blocked As Cable Takes Tough Stance, Wall Street Journal, Aug. 20, 2007
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