A La Carte Programming
Information Provided by the National Cable & Telecommunications
Cable's method of delivering programming packages, with
channels bundled into basic and digital tiers, has proven to provide
both choice and quality to consumers. This model has enabled all
programming networks, including niche networks that serve underserved
audiences, to find and build an audience.
Some believe that receiving channels “a la carte,” or channels priced
and ordered individually rather than from a selected bundle, would
be a preferable option. However, both independent and industry studies
have concluded that a la carte would offer no benefit to the vast
majority of consumers and would, in fact, result in higher prices,
less choice and less programming diversity.