Charter Taking Industry First Approach with New Online Search and Discovery Feature Including Content from Netflix, Amazon Instant Video and Hulu
Charter going over the top to please customers with searchable directory of content from Netflix, Amazon Instant Video and Hulu through Charter.net
St. Louis, Missouri – Charter Communications, Inc. (NASDAQ: CHTR) is expanding choice and increasing convenience for its Internet customers by organizing online content from Netflix, Amazon Instant Video and Hulu into a single online directory on Charter.net. Leveraging its robust broadband network, Charter is in a unique position to provide additional value through a comprehensive search and discovery experience, including entitled cable content and over the top content, not available from any other multichannel video programming distributor.
Charter’s Internet customers already have access to a variety of movies, shows and sports coverage on Charter.net, and the choices will continue to grow at a rapid pace over the course of the next year. Initially available online, the enhanced functionality will be available on tablets and mobile devices next year.
Pointers to content offered by Netflix, Amazon Instant Video and Hulu will be integrated with links to content already available on Charter.net through a unified search and discovery experience. Customers will have the ability to search the full library of content available from a variety of distributors, and choose the source of the content with just a few quick clicks.
“Consumers are watching streaming video from a variety of content providers on multiple devices at an increasing rate,” said Rich DiGeronimo, Charter’s Senior Vice President, Product and Strategy. “Charter is embracing this change in landscape, and making the search and discovery for all types of content easier and more convenient for consumers by integrating content from numerous sources into a single online directory. We’re starting by expanding our online functionality, but this is just the beginning of our aspiration to deliver the best customer experience with all video content on all devices, everywhere our customers go – over the most robust network.”
Charter is providing access for its customers to search the additional content for free. Customers must have appropriate rights to view the movies and shows by maintaining relationships directly with Netflix, Hulu or Amazon Instant Video in accordance with each services member agreements.
Earlier this year, Charter launched online content from a number of popular premium and sports content providers. Integrating content from Netflix, Amazon Instant Video and Hulu is the next step in providing a robust library of content to enjoy online, from anywhere in the country, and over time, on tablets and mobile devices.
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Charter (NASDAQ: CHTR) is a leading broadband communications company and the fourth-largest cable operator in the United States. Charter provides a full range of advanced broadband services, including advanced Charter TV® video entertainment programming, Charter Internet® access, and Charter Phone®. Charter Business® similarly provides scalable, tailored, and cost-effective broadband communications solutions to business organizations, such as business-to-business Internet access, data networking, business telephone, video and music entertainment services, and wireless backhaul. Charter’s advertising sales and production services are sold under the Charter Media® brand. More information about Charter can be found at charter.com.
Anita Lamont Robin Gutzler
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