TIME WARNER CABLE IN TEXAS LAUNCHES ON DEMAND CATEGORY TO SHARE INFORMATION ON MISSING CHILDREN TO MILLIONS IN TEXAS

TWC Partners with National Center for Missing & Exploited Children to launch program on eve of National Missing Children’s Day

Austin – May 23, 2011 – Every year an estimated 800,000 children are reported as missing in the United States. In recognition of National Missing Children’s Day on May 25, Time Warner Cable is announcing today the launch of a new Missing Children On Demand category available via their Local On Demand channels, making information about missing children available to millions of Time Warner Cable digital video customers across the state of Texas. The new initiative is in partnership with the National Center for Missing & Exploited Children (NCMEC) and will enable Time Warner Cable digital video customers in Texas to support efforts by law enforcement to help bring missing children home.

“Someone out there knows something and we hope the people of Texas will view these videos and help bring our children home,” said Ernie Allen, President and CEO of National Center for Missing & Exploited Children.  “Our partnership with Time Warner Cable enables us to reach millions of homes throughout Texas and empowers viewers with the resources they need to help solve cases.”

“We have a great track record of success with our Local On Demand public service initiatives, including our Crime Stoppers On Demand programs,” said Jon Gary Herrera, vice president of communications with Time Warner Cable. “This initiative will expand the reach of the National Center for Missing & Exploited Children and local law enforcement agencies in their relentless efforts to find missing children and reunite loved ones.”

Time Warner Cable Missing Children On Demand videos, produced in partnership with the National Center for Missing & Exploited Children, will feature up to 10 new video profiles a month chronicling missing child cases from across the United States. Each video provides relevant details about the child’s case, including the name of the missing child, city of the disappearance, possible whereabouts, as well as likely abductors and photos. In cases where the child has been missing for a long period, an age progressed photo showing what he/she may look like at a more recent age will also be available. In addition, during the airing of each profile, the National Center for Missing & Exploited Children’s toll-free 24-hour national missing children’s hotline (800-THE-LOST) will be displayed on the bottom of the profile, so viewers can report tips should they have any information. The National Center for Missing & Exploited Children’s website will also be available for viewers to report tips online at www.missingkids.com.

The Missing Children On Demand videos will air on the following Time Warner Cable digital channels throughout the state of Texas:

About Time Warner Cable

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas. Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services. Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media Sales, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable. More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmediasales.com.

About the National Center for Missing & Exploited Children

The National Center for Missing & Exploited Children is a 501(c)(3) nonprofit organization.  Since it was established by Congress in 1984, the organization has operated the toll-free 24-hour national missing children’s hotline which has handled more than 3,372,730 calls.  It has assisted law enforcement in the recovery of more than 163,330 children.  The organization’s CyberTipline has handled more than 1,097,550 reports of child sexual exploitation and its Child Victim Identification Program has reviewed and analyzed more than 49,410,160 pornography images and videos.  The organization works in cooperation with the U.S. Department of Justice’s office of Juvenile Justice and Delinquency Prevention.  To learn more about NCMEC, call its toll-free, 24-hour hotline at 1-800-THE-LOST or visit its web site at www.missingkids.com.

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Media Contacts:

National Center for Missing & Exploited Children

703-837-6111

media@ncmec.org

Time Warner Cable

Ryan Kelly
512-485-6370
ryan.kelly@twcable.com