| May 17, 2011 | |

Time Warner Cable Business Class to provide video, voice and data service for the next three years as part of a new agreement with Salesmanship Club Charitable Golf of Dallas

Video customers will have access to bonus content on TWC Local Video on Demand plus qualifying customers can watch tournament coverage at home on Golf Channel with the TWCableTV iPad Application

DALLAS, TX – May 17, 2011 – Time Warner Cable was named the official telecommunications provider for the HP Byron Nelson Championship (HPBNC) by tournament organizers, Salesmanship Club Charitable Golf of Dallas the company announced today.

Time Warner Cable’s commercial services division, Time Warner Cable Business Class (TWCBC) is building a network at the site of the annual golf tournament to power video screens on the course, in corporate hospitality villas and to deliver phone and data service to locations where PGA TOUR officials, Salesmanship Club members, spectators, media and vendors are located.

TWCBC offers a full complement of business communications services including phone, Internet, Ethernet, cable and security solutions to small, medium and enterprise-sized companies.

“The video, voice and data network we’ve built will operationally support all aspects of the HP Byron Nelson Championship,” said Mike Petty, west region vice president for TWCBC.   “Much of the technology we provide to businesses in Texas will be on display during the tournament.  We’re proud to support the Salesmanship Club’s efforts to help local families and we’re excited they selected TWCBC as their telecommunications provider.”

The TWC Business Class network is built to deliver the following:

  • Internet service with speeds of up to 15 Mbps to dozens of locations on and off the course
  • Digital phone service to more than 130 locations
  • High Definition video service to over 100 video screens including the on-course video boards
  • Blanketed Wi-Fi access for vendors, media, PGA TOUR officials

More than a mile of new fiber optic cable and over 12 miles of coaxial cable was used to build the network, which also includes a fiber connection into the media center. Petty says the network is designed to be removed and reinstalled each year during the term of the agreement.

“ As the host organization of the HP Byron Nelson Championship, the Salesmanship Club is delighted to bring in Time Warner Cable technology for our customers,” said 2011 Tournament Chairman John Beckert. “This is a great example of a major event and a major corporation working together to showcase emerging technology, provide necessary operational services, and create great marketing initiatives.”

Time Warner Cable will be on-site during this and future tournaments to showcase residential products and services from its sales and marketing tent on Champions Way, including demonstrations of the TWCableTV iPad Application, Time Warner Cable 4G Mobile service and more.  As an added attraction Danny Johnson, video game and reality TV star will be performing inside the tent on Champions Way.

TWC digital video customers will have special access to exclusive, free Video on Demand highlights.  To watch interviews and other exclusive content, customers can tune to Channel 656 in Dallas; channel 988 in San Antonio; channel 1400 in Austin and channel 200 in Waco.

TWC customers (with at least standard cable and standard Road Runner) who have the company’s popular TWCableTV iPad app can view the Golf Channel’s coverage of the HPBNC at their home.  Tournament coverage shifts to CBS for the Saturday and Sunday rounds.

The company is working with local partner, the Museum of Nature and Science, at the tournament to promote TWC’s science, technology, engineering and math initiative called Connect a Million Minds (CAMM).  The Museum and TWC is inviting kids and parents to stop by the museum’s tent to learn more about CAMM, and participate in special interactive science and technology activities during the tournament.

About Time Warner Cable

Time Warner Cable is the second-largest cable operator in the U.S., with technologically advanced, well-clustered systems located mainly in five geographic areas — New York State (including New York City), the Carolinas, Ohio, southern California (including Los Angeles) and Texas.  Time Warner Cable serves more than 14 million customers who subscribe to one or more of its video, high-speed data and voice services.  Time Warner Cable Business Class offers a suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Time Warner Cable Media, the advertising arm of Time Warner Cable, offers national, regional and local companies innovative advertising solutions that are targeted and affordable.  More information about the services of Time Warner Cable is available at www.timewarnercable.com, www.twcbc.com and www.twcmedia.com.

About Time Warner Cable Business Class

Time Warner Cable Business Class, a division of Time Warner Cable (NYSE: TWC), offers a full complement of business communications tools to small and medium-sized businesses and enterprise-sized companies. Its phone, internet, Ethernet, cable and security solutions are enhanced by award-winning customer service and local support teams.  Time Warner Cable Business Class was founded in 1998, offering high-speed Internet service as Road Runner Business Class. Today, it serves more than 330,000 business customers throughout Time Warner Cable’s markets.

About the HP Byron Nelson Championship

The HP Byron Nelson Championship has been a premier event on the PGA TOUR since 1968. Dallas’ biggest sports attraction and most anticipated social event of the spring is also the most financially successful charity event on the PGA TOUR, raising over $116 million for children and families served by Salesmanship Club Youth and Family Centers. Join us Memorial Day weekend in 2011 – May 23-29 at the Four Seasons Resort Las Colinas in Irving, Texas. A Great Time. A Greater Cause. Learn more at hpbnc.org.

About Salesmanship Club Youth and Family Centers

The Salesmanship Club has a rich history of serving children in our community. Salesmanship Club Youth and Family Centers, a proud partner of United Way of Metropolitan Dallas, currently operates innovative programs for children and their families, including the J. Erik Jonsson Community School in Oak Cliff, and child and family therapy centers in Oak Cliff and the Stemmons corridor. From educational services for at-risk kids to therapy services for troubled kids, the charity beneficiary of the HP Byron Nelson Championship has continued to serve Dallas kids and families since 1920. Learn more at salesmanshipclub.org.



Gary Underwood


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