Cable: Rio Olympics Anywhere, Anytime

| July 31, 2016 | |

All eyes worldwide turn to Rio de Janeiro, Brazil, in August as athletes from around the world come together to compete in the XXXI Summer Olympics.

Unless you’re an athlete, though, staying home might actually be better than being there if you want to catch as much as the competition as possible, thanks to cable.

From the time the games-opening torch is lit on Aug. 5, until the closing ceremonies on Aug. 21, NBC and parent company Comcast will offer more than 6,000 hours of programming of all 130 competitions LIVE – either on TV or online – across multiple TV channels and platforms, leading to record TV audiences. That’s the equivalent of watching 24 hours of programming for 250 days! Comcast is also introducing a new interactive feature that allows fans to track the performances of 300 of the more popular athletes.

In addition to a record amount of content being shown, the ways to watch it – on demand, live, and via other devices such as tablets and smartphones – should make this the most watched Olympics ever.

NBC’s official Olympics website offers a comprehensive look at the Rio Olympics, from event schedules to athlete information to competition results and more. It’s a one-stop-shop for everything Olympics.

On television, coverage will be shown in English and Spanish not only on NBC and Telemundo broadcast networks, but also on NBCUniversal’s cable networks, Bravo, CNBC, Golf Channel, NBCSN, NBC Universo, MSNBC and USA Network.

Here’s complete coverage of how to watch the Olympics – whether over the air or online.

NBC Olympics also has announced it will offer its cable, satellite and telco distribution partners 4K coverage of select events on a one-day delay. The opening and closing ceremonies, swimming, track and field, basketball, the men’s soccer final and judo will be among the Olympics events available in 4K, beginning Saturday, Aug. 6, the day following the opening ceremony, all the way through Aug. 22, the day after the Games conclude. The 4K broadcasting has posed some interesting challenges, according to the senior vice president and CTO of NBC Sports Group and NBC Olympics.

If you’re a Comcast subscriber, the company is offering additional viewing enhancements on its X1 platform, such as apps that direct viewers to streaming content as well as specific events. In addition, customers will be able to search the Games by event, athlete and country as well as view medal events through a Gold Zone app on the user interface.

But programming won’t just be confined to Comcast subscribers, obviously, as NBCUniversal channels are carried on most cable systems. In addition, Comcast/NBCU is opening up the large portion of coverage not shown on its linear networks (which is carrying only about 2,000 hours of coverage) to TV Everywhere authentication.

In addition, Altice USA has licensed NBCUniversal’s complete Olympics coverage for its newly acquired Suddenlink Communications and Cablevision customers. In addition to the NBCU channels, Suddenlink and Cablevision subscribers will be able to stream via TV Everywhere both live and on-demand coverage of most events through the NBC Sports app.

Anytime, Anywhere

Note that many cable providers have partnered with NBCUniversal to ensure customers will be able to watch the Olympics anywhere, anytime on more devices than ever.

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