Staying entertained during stay-at-home

| April 09, 2020 | |

With all Texans under order not to leave home, with few exceptions, and nowhere to go anyway with all non-essential businesses closed, cable is stepping up to keep you entertained.

TV viewing is skyrocketing, at all times of the day.


  • Total TV usage was up 18% for the week of March 16 compared to the previous week, according to Nielsen. Austin was one of five U.S. markets with gains of 20% or more.
  • Daytime is the new primetime, Samba TV, a content recommendation engine and viewer tracking application designed for Smart TVs. Daytime viewing was up 121% from March 23-27, compared to a year ago, and cable news viewing exploded by 347% during daytime hours.

What to watch?

  • Altice USA has made live and on demand content from several networks available (through Suddenlink services in Texas) through April 22 at no additional cost to its subscribers. Networks included are Hallmark Channel, Hallmark Drama, Hallmark Movies & Mysteries, Cooking Channel, DIY Network, Science Channel and Discovery Family.
  • Charter Communications said it will provide the Showtime and Epix premium channels to its Spectrum customers that do not already receive those channels at no extra charge through April 19.]
  • Comcast is providing for free the on demand catalogs from a series of premium networks and subscription video on demand (SVOD) services available for its Xfinity X1 and Flex customers to enjoy, including Showtime, EPIX, CuriosityStream, History Vault, Grokker Yoga Fitness & Wellbeing, The Reading Corner and DOGTV. On April 7, Comcast announced even more free on demand programming from two dozen multicultural-themed entertainment networks and subscription video services for its Xfinity X1 and Flex customers.It also announced that its NBCUniversal unit will be making new films available in-house the same day as their theatrical release. Films will be available as 48-hour rentals to subscribers to Comcast Cable and Sky, plus other on-demand partners.
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