CABLE BRINGS HOME THE GOLD

| July 13, 2021 | |

Ready, set, go for Tokyo! The Games of the XXXII Olympiad kicks off Friday, July 23, and runs through Sunday, Aug. 8. COVID-19, which postponed the games by a year, continues to impact the event with a ban on spectators attending the events. But cable will deliver a winning viewing experience from start to finish that’s even better than being there, with even more ways to view and more hours of coverage than ever.


NBCUniversal, owned by Comcast, is home to both the Olympics and the Paralympics (Aug. 24-Sept. 5). 

It will present an unprecedented 7,000 hours of coverage of the summer Olympics by utilizing two broadcast networks, six cable networks, and multiple digital platforms, serving both English- and Spanish-language viewers. NBCUniversal calls it “the biggest media event ever.”

“After a devastating year, the world comes together again, finally, in Tokyo this summer,” said Molly Solomon, executive producer and president, NBC Olympics Production. “We are going to deliver the most comprehensive — and accessible — coverage for any sports event in history.  The depth and breadth of our broadcasts will be unprecedented, showcasing once-in-a-generation athletes and storylines that will capture the incredible uniqueness of these Games and our times.”

Among the firsts for Tokyo Olympics viewing:

  • Live morning broadcast of an opening ceremony. The ceremony will be rerun in evening prime time, and NBC’s primetime coverage of both the opening and closing ceremonies also will be presented in 4K HDR.
  • 4K Ultra High Definition viewing. NBCOlympics.com will provide live coverage of the NBC broadcast network’s Olympic Games primetime show in certain markets in the 4K Ultra High Definition (UHD) format with High Dynamic Range (HDR) and ATMOS sound. Other events which will be featured in 4K HDR include gymnastics, track & field, swimming, diving, beach volleyball, golf, tennis and more.
  • Interactive livestreaming. NBCOlympics.com and Twitch, the interactive livestreaming service, are partnering to produce and deliver live content that will broadcast on a new NBC Olympics Twitch channel leading into and throughout the Olympic Games. The collaboration will consist of unique programming tailored to the Twitch community, including highlight studio shows, game-ified pre-competition activations, athlete interviews and gaming competitions themed for the Tokyo Games.
  • New and returning sports. New sports debuting in this Olympics include skateboarding, 3×3 basketball, BMX freestyle, surfing, sport climbing and karate. Tokyo also will feature the return of softball and baseball to the global arena.

Here’s how you can watch all the games, on TV, streaming or app:

  • NBC: Your local NBC channel will air 17 consecutive nights of primetime coverage and 250 total hours of the Games’ biggest stories and most anticipated events. NBC also will show extensive coverage of a wide variety of sports during daytime hours. 
  • Cable: Five English-language NBCUniversal cable networks – USA Network, CNBC, NBCSN, Olympic Channel: Home of Team USA, and GOLF Channel – will present more than 1,300 hours of coverage. USA and NBCSN will air Olympic coverage 24/7.
  • Streaming: NBCUniversal’s streaming platform, Peacock, will be a part of the Olympics for the first time, as it was launched in April 2020. Peacock will make most of its Olympic programming free to watch – all you need is an email and password. The free content includes: Peacock Original Olympic documentaries and docuseries; event highlights from a number of sports; dedicated Olympic channels featuring news, commentary, live look-ins and recaps; and four daily shows on Tokyo NOW, Peacock’s channel for live coverage, highlights, interviews and the best stories of the Games. Other live coverage will be available on Peacock Premium, only $4.99/month after a seven-day free trial.
  • Streaming via digital and app: NBC Sports Digital will stream more than 5,500 hours on NBCOlympics.com and the NBC Sports app, via authentication, including all 41 sports and 339 medal events, the opening and closing ceremonies, medal ceremonies, and more.
  • Spanish language: Telemundo Deportes, the exclusive Spanish-language home of the Olympic Games in the United States, will present the most extensive Olympic coverage ever in Spanish-language media with over 300 hours of programming across Telemundo and Universo.

If you do plan to watch live, remember that Tokyo is 14 hours ahead of Texas time; that means that events held there in the evening will be in morning here.

  • Find NBC’s complete TV and streaming viewing guide here.
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