Cable: Rio Olympics Anywhere, Anytime
All eyes worldwide turn to Rio de Janeiro, Brazil in August as athletes from around the world come together to compete in the XXXI Summer Olympics. Unless you’re an athlete, though, staying home might actually be better than being there if you want to catch as much of the competition as possible, thanks to cable. From the time the opening torch is lit on Aug. 5, until the closing ceremonies on Aug. 21, NBC and parent company Comcast will offer more than 6,000 hours of programming of all 130 competitions LIVE – either on TV or online – across multiple TV channels and platforms, leading to record TV audiences. That’s the equivalent of watching 24 hours of programming for 250 days! Comcast is also introducing a new interactive feature that allows fans to track the performances of 300 of the more popular athletes. And, note that many cable providers have partnered with NBCUniversal to ensure customers will be able to watch the Olympics anywhere, anytime on more devices than ever. Learn more.
Cable in the Community
With help from ConnectHome initiative, Comcast plans to close digital divide
Comcast and the U.S. Department of Housing and Urban Development’s (HUD) ConnectHome initiative recently took an historic step to close the digital divide in America. Now, public housing and HUD-assisted residents living in Comcast’s service area – including 31,000 HUD-assisted households in Comcast’s Houston Region – are eligible to apply for Internet Essentials, the company’s high-speed internet adoption program for low-income families. Nationally, that means an estimated total of up to 2 million HUD-assisted homes now will have access to low-cost internet service. This is the ninth time in five years Comcast has expanded eligibility for Internet Essentials and is the first time, nationally, that households without children eligible to participate in the National School Lunch Program are officially able to apply for Internet Essentials. Learn more here.
Charter Joins ‘Hunt.Fish.Feed.’ Effort in Texas
Charter Communications recently joined with Outdoor Sportsman Group Networks’ “Hunt.Fish.Feed” initiative to battle hunger among the homeless in Texas. “Hunt.Fish.Feed.” is a unique outreach program that taps an underutilized food source – game meat and fish donated by sportsmen and women – to feed those struggling with hunger. Scott Leysath, star of the Sportsman Channel’s “The Sporting Chef,” traveled to Fort Worth to lead a small team of Charter volunteers in preparing a meal for residents of Patriot House, a transitional housing facility for homeless veterans. Texas State Senator Konni Burton joined employees from Charter’s Texas Region office to man the serving line. Learn more.
Two Suddenlink-backed fundraising golf events in Tyler, Texas helped to generate more than $175,000 for the University of Texas at Tyler’s scholarship program! This year’s fundraising total topped last year’s by about $11,000. Learn more.