CABLE TECHNOLOGY FOR ALL
U.S. Army veteran James Baldwin was injured in the Gulf War and now has one prosthetic eye and limited sight in the other. Baldwin has been able to “watch” his favorite TV shows using described content offered by his cable provider, Comcast. But now Baldwin, as he demonstrates in a Comcast video, really can watch them using a virtual reality option the cable company rolled out in December.
Individuals like Baldwin have found expanded entertainment options – and gained independence – in recent years because of cable’s investments in innovative technology. As a result, cable’s products and services can be enjoyed by almost everyone.
Says Charlie Herrin, executive vice president and chief product officer for Comcast, in the company’s 2020 Values report, “We prioritize accessibility because we build great experiences for all of our customers. It’s a business imperative. An estimated one-third of all U.S. households include someone with a disability. We don’t want to create exciting new products, only to tell certain communities and audiences that these experiences aren’t available to them.”