Cable originated by providing video service direct to your television, but the industry has come a long way since then.
The cable industry is a leader in innovation. Cable has invested billions of dollars of its own money (without government subsidy) to develop and deploy cutting-edge technology to give consumers expanded choices and increased access. In 2019, cable providers invested $18 billion on infrastructure and networks, part of the $168 billion invested from 2010 to 2020.
Recent innovations/expansion of services:
- Broadband: Internet speeds have quadrupled in the last few years, allowing cable broadband to meet consumer needs for streaming, downloading and gaming. At the same time, the cost per megabit per second has dropped by 98% between 2000 and 2020.
- Phone: Cable has offered digital home phone for years and is now expanding to offer mobile/wireless phone service. Altice USA (Suddenlink services in Texas), Charter Spectrum and Comcast offer wireless service. In three years since the first of those companies launched mobile service, the three combined now have almost 5 million subscribers.
- TV Everywhere: Video has long been the foundation of cable. Today, not all video content is viewed in the home or on the TV set. TV Everywhere allows pay TV subscribers to watch television on any device and from anywhere.
- Video: Innovations and improvements to channel guides, remote controls (some voice operated), On Demand offerings and DVR capacity, to name just a few ways the viewing experience has been enhanced.
- Apps: Subscribers can use their mobile device to control their DVR, watch programming and operate home automation.
- Home security/automation: Some cable companies offer home security services, made possible by broadband. Thanks to the explosion of Wi-Fi enabled gadgets through the Internet of Things, cable subscribers – while at home or remotely – can lock their home’s doors, adjust the thermostat, turn on the lights, raise the window blinds or perform a number of other functions around their house.
- Adaptable technology – Innovative products allow individuals with sight, hearing and physical impairments to use and gain freedom through devices such as talking TV guides and remote controls, voice-navigation remote controls, emailable voice mails and more.