Cable originated by providing video service direct to your television, but the industry has come a long way since then.

The cable industry is a leader in innovation. Cable has invested billions of dollars of its own money (without government subsidy) to develop and deploy cutting-edge technology to give consumers expanded choices and increased access. 

Cable providers have invested $290 billion invested over the past 20 years (1999-2019) to deploy and continually upgrade networks and other infrastructure.

Recent innovations/expansion of services:

  • Broadband: Internet speeds have quadrupled in the last few years, allowing cable broadband to meet consumer needs for streaming, downloading and gaming. At the same time, the cost per megabit per second has dropped by 98% between 2000 and 2020.
  • Phone: Cable has offered digital home phone for years and is now expanding to offer mobile/wireless phone service. Altice USA (Suddenlink services in Texas), Charter Spectrum and Comcast offer wireless service. In three years since the first of those companies launched mobile service, the three combined now have almost 5 million subscribers.
  • TV Everywhere: Video has long been the foundation of cable. Today, not all video content is viewed in the home or on the TV set. TV Everywhere allows pay TV subscribers to watch television on any device and from anywhere. 
  • Video: Innovations and improvements to channel guides, remote controls (some voice operated), On Demand offerings and DVR capacity, to name just a few ways the viewing experience has been enhanced. 
  • Apps: Subscribers can use their mobile device to control their DVR, watch programming and operate home automation. 
  • Home security/automation: Some cable companies offer home security services, made possible by broadband. Thanks to the explosion of Wi-Fi enabled gadgets through the Internet of Things, cable subscribers – while at home or remotely – can lock their home’s doors, adjust the thermostat, turn on the lights, raise the window blinds or perform a number of other functions around their house.
  • Adaptable technology – Innovative products allow individuals with sight, hearing and physical impairments to use and gain freedom through devices such as talking TV guides and remote controls, voice-navigation remote controls, emailable voice mails and more.

Internet of Things (IoT) 

The Internet of Things (IoT) is a web of connected objects or devices that are linked via networks that can interact with each other and with us. Examples include kitchen appliances, voice-operated assistants, wearable technology, and much more, that make people’s lives more comfortable and productive.

The Internet of Things is only possible due to high-speed broadband, such as cable offers at home, business or Wi-Fi hotspots. Cable is the nation’s leading broadband provider, with more than two-thirds of all high-speed internet subscribers. More than 90% of Texans have access to high-speed internet.

Thanks to the explosion of Wi-Fi enabled gadgets through the Internet of Things, cable subscribers – while at home or remotely – can lock their home’s doors, adjust the thermostat, turn on the lights, raise the window blinds or perform a number of other functions around their house.

This area is expected to grow as technology becomes more sophisticated and innovators continue to develop new devices and products. 

In 2020, there were about 31 billion IoT devices worldwide, and another 4 billion are expected to be added in 2021. By 2030, the number is expected to jump to 125 billion, which will put about 15 connected devices in the hands of each consumer.