Cable originated by providing video service direct to your television, but the industry has come a long way since then.
The cable industry is a leader in innovation. Cable has invested billions of dollars of its own money (without government subsidy) to develop and deploy cutting-edge technology to give consumers expanded choices and increased access. Over the last 20 years, this investment has totaled over $275 billion in capital infrastructure to deploy and continually upgrade networks and other infrastructure.
Recent innovations/expansion of services:
- Broadband: Internet speeds have quadrupled in the last few years, allowing cable broadband to meet consumer needs for streaming, downloading and gaming. At the same time, the cost per megabit per second has dropped significantly.
- Phone: Cable has offered digital home phone for years and is now expanding to offer mobile/wireless phone service. Altice USA (which offers Suddenlink services), Charter Spectrum and Comcast all offer or are preparing to launch mobile phone services that connect using their Wi-Fi services where available or by tapping into existing cellular networks.
- TV Everywhere: Video has long been the foundation of cable. Today, not all video content is viewed in the home or on the TV set. TV Everywhere allows pay TV subscribers to watch television on any device and from anywhere.
- Video: Innovations and improvements to channel guides, remote controls (some voice operated), On Demand offerings and DVR capacity, to name just a few ways the viewing experience has been enhanced.
- Apps: Subscribers can use their mobile device to control their DVR, watch programming and operate home automation.
- Home security/automation: Some cable companies are offering home security services, made possible by broadband. Thanks to the explosion of Wi-Fi enabled gadgets through the Internet of Things, cable subscribers – while at home or remotely – can lock their home’s doors, adjust the thermostat, turn on the lights, raise the window blinds or perform a number of other functions around their house.