No longer does someone have to be at home sitting in front of the television, hooked up to a set-top box, to enjoy the rich variety of programming cable has to offer. Apps are delivering thousands of hours of programming and making TV an anytime, anywhere experience.
“TV Everywhere” began as an initiative announced in 2009 by Time Warner Cable (now Charter Spectrum), and, in 2010, broadcasters and television providers began a wider roll-out of TV Everywhere-based services
TV Everywhere puts individuals in control of their entertainment, letting them choose the time, place and programming they want.
The official term is “authenticated viewing” – the viewing of programming via app or streaming by consumers who verify (or authenticate) themselves as cable or other video subscribers. This allows individuals to watch programming anywhere with a smartphone, tablet, laptop or other mobile devices using the internet or apps.
Cable’s high-speed internet also contributes to the accessibility of TV Everywhere. Cable is the nation’s leading broadband provider, with 76 million subscribers, nearly 70% of all high-speed internet subscribers. Cable providers connected more than 5 million U.S. families to the internet in 2020.
More than 90% of Texans have access to high-speed internet.
Cable subscribers can access TV Everywhere at no additional charge.
TV programmers are creating content specifically for TV Everywhere viewing, exploring different ways to present content, and making their apps more user friendly.
Cable doesn’t confine its commitment to our nation’s military to just one day or even one month – it’s year-round.
One of the main ways cable honors veterans is by hiring them and helping them build a career, not just fill a job. It’s a win/win: those who served our country transition into a new career, and the cable industry gains highly skilled and disciplined employees.
Cable is among the nation’s industries that recognize that military veterans have valuable talents and attributes – technical expertise, collaborative skills and a strong work ethic – that can be translated to many professional positions.
As a whole, the cable industry backs Mission Media, an initiative to support the career and personal development of military veterans across the internet and television arena. The collective effort aims not only to recruit veterans to the industry, but to provide them with the training and support they need to succeed.
In 2018, Mission Media launched its newest initiative, Models of Success, a collection of case studies focused on employers’ best practices for recruiting, onboarding and retaining veterans. Models of Success also includes spotlights of veterans who have successfully transitioned into careers within the cable and media entertainment industry.
Altice USA, which provides Suddenlink service in Texas, recognizes its veteran employees on its Altice Connects page. The company also regularly works with HirePurpose, a career site for transitioning service members and military spouses.
Charter Spectrum’s veteran hiring strategy was highlighted in 2018 in a report by Mission Media.
Nearly 10,000 Charter employees have a military affiliation – almost 10% of its total workforce—and it is committed to supporting veterans in the communities it serves and providing meaningful employment opportunities for military spouses. An estimated 6% of the company’s annual hires have a military affiliation, and recruitment is actively helped by partnerships Charter has with a number of military bases and vetarns organizations.
In January 2017, Charter created a two-person team to support military recruiting. The initiative resulted in hiring more than 4,000 employees in just a 12-month period.
To help veteran applicants stand out, Spectrum in late 2017 added an “Introduce Yourself” video feature to its military recruiting page. Candidates transitioning from the military can upload a personal video describing their interests, experience and what they are passionate about. The video enables candidates to show their personality in a way that might not be evident in a resume. By reviewing the video, a member of Spectrum’s military HR team can direct the candidate to the right position.
One of Spectrum’s key military recruiting initiatives is a 6,000-hour Broadband Technician Apprenticeship Program, founded in 2007 as a legacy Time Warner Cable Company program. Spectrum currently offers its apprenticeship program in five states, including Texas. The program has more than 1,400 participants, more than a quarter of whom are veterans.
In 2017, Spectrum opened a training facility within Fort Bragg’s Career Resource Center to help accelerate veteran hiring. Its first class of eight recruits began a four-week training course in January – those who complete it can qualify for a field operations job. Spectrum also joined the U.S. Chamber of Commerce’s Hiring Our Heroes (HOH) Corporate Fellowship Program, and in 2018 expanded it to include three Texas locations: Fort Bliss in El Paso, Fort Hood in Killeen and Joint Base San Antonio.
Since 2010, Comcast has hired more than 15,000 veterans, National Guard and Reserve members, and military spouses, surpassing a goal of 10,000 hires set in 2015. It has pledged to employ 21,000 members of the military community by 2021.
Comcast’s tradition of hiring and supporting its employees who actively serve in the National Guard and Reserve was recognized in June 2017 with the Department of Defense’s Freedom Award, its highest honor for employers.
In 2020, Comcast was recognized as both a top employer for veterans and a military friendly employer by the Military Times, and also a military spouse friendly employer.
Also in 2017, Comcast extended its partnership with Bunker Labs, a national nonprofit organization for military veteran-led startups. Comcast was Bunker Labs’ first national corporate sponsor and the founding sponsor of its Philadelphia location. Bunker Labs has since grown to more than 20 locations, including three in Texas: Austin, Houston and San Antonio.
Comcast is also looking to the future of its veteran job force. The company partners with Student Veterans of America with a goal to provide job opportunities to veterans after they graduate from school.
In August 2018, Comcast opened eligibility for its Internet Essentials program – the nation’s largest and most comprehensive broadband adoption program for low-income families in the U.S. – to nearly 1 million low-income veterans who live in the Comcast service footprint. Less than 70% of low-income veterans have internet access, and about 60% own a computer, according to census data cited by Comcast when it introduced the program.
Comcast is a founding partner of the U.S. Chamber of Commerce Foundation’s Hiring 100,000 Military Spouses campaign, which is raising awareness of military spouse unemployment and encouraging employers to make military spouse hiring commitments.
Comcast also focuses on the military during its annual Comcast Cares Day, the nation’s largest single-day corporate volunteer effort. In recent years, employees have undertaken more than 100 military-focused service projects.
Sparklight and its associated brands employ more than 200 military veterans. The company has made a concerted effort to increase veteran hiring by offering referral incentives to associates; partnering with Veteran Readiness & Employment and the Wounded Warrior Project; and participating in Hire Heroes virtual career fairs for veterans and family members.
In 2020, the company donated $5,000 to Folds of Honor, which provides educational scholarships to the children and spouses of fallen and disabled service members. It also in 2020 donated another $5,000 to Operation Gratitude, which sends more than 300,000 care packages to military members deployed overseas, to their children left behind, and to first responders, new recruits, veterans, wounded heroes and their caregivers.
Vyve Broadband supports the troops by providing employment to those who have served and through the support of local VFW (Veterans of Foreign Wars) chapters.
Donations to VFW chapters have supported programs that ensure the funds stay in the local communities where veteran assistance is needed most.
More than 10 million consumers have been connected to the internet through low-cost broadband programs.